Physician White Coats and Patient Preference

An interesting study published in the BMJ Open and an interesting overview here by Brad Flansbaum.

Bottom line, formal physician attire with a white coat was rated significantly higher by patients than any other attire. Just an re-emphasis on the fact that ‘packing’ matters. One may want to to look at this that those physicians who take their profession seriously also try to wear a better representative attire than others; I am sure there a large number of physicians who may strongly disagree with this assessment.